Introduce SMS functionality into restaurant or bar services
Since mobile phones are carried everywhere
by owners there is no better way for reach potential customers than their
cellphone. It is also the most proper way to address young generation who
are most likely to react your advertisment if it is sent to their phone as
SMS text message. Therefore SMS technology can be boosted in any restaurant
or bar as people read the received SMS messages within four minutes. Learn
how to implement SMS functionality into your business to be able to provide
efficient and profitable SMS services in this article.
Mobile marketing is on the
rise today since businesses realize the importance of mobile phones as
marketing tools. Implementing SMS technology into corporate IT system will
result in several additional advantages beside the fact that you will be able
to send SMS messages from PC to cellphones. The most important benefit is that
mobile messaging allows a direct way of communication with your customers in
real time. In this way you can start various SMS services to increase the
traffic and profit of your business.
SMS technology opens a wide range of possibilities for restaurants and bars
to attract customers with special SMS services. In this way you can send
promotional deals to customers such as free appetizers, deserts, drink or
a percent off their next meal. As SMS messages are immediate you can launch
these offers just before a specific time of the day to drive sales. So you
can send a special lunch offer to customers just before lunch. Or on a low
traffic night you can send out SMS offering drink or food specials to increase
traffic. Moreover you can create a VIP group and send them VIP offers to their
phones via SMS.
"Welcome to XY restaurant! Taste our speciality today between
11-15pm - Hand buttered fish N chips. Get a free desert with this message
as a valued customer."
Beside these SMS offering specials you can also introduce
SMS booking service since SMS messaging allows two-way communication. If you
specify a phone number then customers can send SMS messages to book a table.
It is possible to send
autoreplies
to confirm the reservation. At the restaurant you can send SMS notification
if the booked table is ready.
How can you get customers to sign up?
Advertise your SMS marketing program on your web site, print
ads, table tents and everywhere! Ozeki can offer you relaible solutions to
let
customers provide their phone numbers on your web site. Though it is also
possible for them to subscribe to SMS contents on your web site. Visit our
solutions for customer subscription: Subscribe
SMS content on Joomla sites, or Subscribe
SMS content on Dupal sites. These solutions can be realized by Ozeki SMS
module that is available on the respective sites. If you have further questions
please contact us: info @ ozekisms.com.
Benefits of SMS functionality
- Attract new customers
- Increase frequency of restaurants visits of existing customers
- Increase average spend per customer (you can call attention to specials)
- Engage customers (build loyalty by paying attention to customers)
- SMS sending is instant. In this way you can be sure that your sent message
will be read within seconds. This allows you to send out launch specials
just before noon).
- You can adopt various SMS services: send promotions, weekly specials,
SMS coupons, event alerts, etc. So you can send
anything that will increase traffic.
- Such SMS promotions are very effective as customers previously have provided
their phone numbers. This fact shows that they are interested in your promotions
and special offers.
How can you get started?
To be able to send out SMS messages to customers you need
to install and download Ozeki NG SMS Gateway.
Once this software product is installed you can start to send SMS messages to
mobile phones. The SMS gateway forwards SMS messages to the mobile network in
two possible ways: you can attach a GSM modem to your PC with a phone-to-PC
datacable and the SMS gateway will operate this modem
(GSM modem connection).
Or Ozeki NG SMS Gateway connects directly to the SMS center of the mobile
service provider over the Internet (IP SMS
connection).
Figure 1 - SMS solutions for Restaurants, Bars
Download the free trial of Ozeki
NG SMS Gateway right now to see how it works in practice!
For more information please contact us right now at:
info @ ozekisms.com.
Further reading:
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